Brand alignment & rebranding
One brand.
Everywhere.
Your logo, name, colours and message, matched across your website, Facebook, Instagram, LinkedIn, Google and everything you print. Brand alignment and rebranding for businesses on Vancouver Island and across BC, from the team that makes your video.
Sound familiar?
Signs your brand
has drifted.
It happens to most small businesses. A staff member here, a freelancer there, a family member helping out, and over the years every platform ends up looking a little different. It's nobody's fault, and it's very fixable.
Illustration. Same business, four places a customer might find it.
Logo
Three versions of your logo
A different one on the website, the Facebook page and the business cards, and nobody is sure which is current.
Name
A name that changes
Written one way on Google, another on Instagram and a third on your invoices.
Colour
Colours that are almost the same
Five shades of what is supposed to be your brand colour, depending on who made the graphic.
Message
A different story on every page
Your homepage, your bios and your ads all describe the business differently.
Socials
Profiles that don't match
Old cover images, an outdated bio, a profile picture from three years ago.
Files
No one can find the logo file
Every new graphic starts with a screenshot, so it gets a little blurrier each time.
Why it matters
Your video buys the attention.
Your brand keeps it.
We kept seeing great marketing videos do their job, then lose people the moment they landed on a website or Instagram page that felt like a different company. When the ad, the landing page, your socials and your Google profile all look and sound the same, every touchpoint builds trust instead of breaking it, and every dollar you spend on marketing goes further.
What's included
A brand alignment
package.
Brand audit
We put every place your business appears side by side: website, Facebook, Instagram, LinkedIn, Google Business Profile, email, print and video, and show you exactly where it has drifted.
- Touchpoint audit
- Competitor check
- Customer questions
- Priorities
Logo refresh or full rebrand
Keep and clean up the logo you have, or design a new one. Either way you get a proper set: a main logo, a compact badge for profile pictures and a horizontal version for headers.
- Logo cleanup
- Logo design
- Badge & icon
- Full rebrand
Colour, type & visual style
One palette and one type style that work on screen, in print and in video, plus the photo and graphic style that goes with them.
- Colour palette
- Typography
- Photo style
- Graphic elements
Voice & core message
Who you are and why customers choose you, written once and used everywhere, from your homepage to your Instagram bio to your ads.
- Core message
- Tagline
- Tone of voice
- Bios & boilerplate
Brand guide
A short, practical guide that shows staff, family or any future freelancer exactly how to use the brand, so it stays aligned after we hand it back.
- Brand guidelines
- Logo files
- Templates
- Do & don't examples
Rollout everywhere
The website, social profiles, Google Business Profile, email signatures and print all updated together, so nothing old is left behind. Plus video and photo shot to match.
- Website refresh
- Social profiles
- Google Business Profile
- Print & signage
Who it's for
Drifted, new
or rebranding.
Drifted
Brands that have drifted
Years of different people helping out have left your website, socials and print all looking a little different. We bring it back together.
New
New businesses
Launching something new? Build the name, logo, colours, message and guide together, and start aligned from day one.
Rebrand
Rebrands
New name, new colours or a new logo, rolled out everywhere at once so the old look doesn't linger on Facebook and the van for years.
How it works
From first meeting
to rollout.
- (01)
Sit down & audit
We meet with you, talk through the business and the customers, and audit every touchpoint together.
- (02)
Define
Name, core message, voice and priorities, agreed before anything is designed.
- (03)
Design
Logo set, palette, type and visual style, refined with you until it feels right.
- (04)
Roll out
Website, socials, Google profile, templates and print, all updated together.
- (05)
Keep it aligned
A brand guide for your team, plus ongoing content, video and support from us if you want it.
Case study · In progress
It's A Doodle
K9 Service.
A much-loved Labradoodle breeder in Sooke, a brand video that was already working, and a brand that had grown in layers. Everything on the left is getting an upgrade, and the new homepage on the right shows where it's going.
Hover over each page to scroll it
Where it started
Three logo versions in use today. All of them are being replaced.
Two names in use: It's A Doodle Labradoodles on the logos, It's A Doodle K9 Service in the website's top bar.
What's changing
One name. One brand. Everywhere.
- The name. Back to the original: It's A Doodle K9 Service, used the same way everywhere.
- All-new logos and design. A fresh logo set and visual style, developed with the owners and approved together.
- A full brand guide. Logos, colours, type, voice and templates, so it stays aligned for years.
- A rebuilt website, centred on the brand video we made for them.
- Instagram and Facebook, rebuilt and realigned: profile images, covers, bios and highlights.
- Google, upgraded and connected. Their Google Business Profile refreshed and linked to every social platform.
The finished brand and website launch in 2027, with the new name and logos in place. We'll update this page when they go live.
Common questions
Asked, answered.
Timing
How long does brand alignment take?
It depends on how many places your brand lives and whether a website rebuild is part of it. After the first audit we give you a clear timeline and price, and we roll everything out together at the end so nothing is left half-changed.
Logo
Do we have to change our logo?
No. If your logo works, we keep it and clean it up into a proper set of files: a main logo, a compact badge and a horizontal version. If it's holding you back, we can redesign it or take you through a full rebrand.
Website
Can you rebuild our website as part of it?
Yes. The website is usually where a drifted brand shows most, and it's where your ads and videos send people. We refresh or rebuild it as part of the package, or work with your existing site if it's in good shape.
New brands
We're a brand new business. Is this for us?
It's the best time to do it. Building the name, logo, colours, message and brand guide together, then launching everywhere at once, means you never drift in the first place.