"Why Properly Cropping Your Ads and Social Media Video Content is Crucial for a Successful Campaign"

Creating high-quality videos for your ads and content is step number one in the process. It is also crucial to crop your videos correctly for the platform you plan on posting them on. Failing to do so can result in a poor-quality video that will not engage your audience.

Chris Chisholm

3/7/20232 min read

In the digital age, social media has become an essential marketing tool for businesses and brands of all sizes. Platforms like Facebook, Instagram, TikTok and LinkedIn provide an excellent opportunity to reach a vast audience, generate leads, and increase brand awareness. One of the most effective ways to achieve these objectives is through high quality consistent video content.

Video content has become increasingly popular on social media over the years, with studies showing that it receives much higher engagement rates than any other type of content. However, creating engaging and high-quality video content is just one piece of the puzzle. The other piece is ensuring that the video is correctly formatted and cropped for the platform it will be posted on.

If you fail to crop your ads and social media video content posts correctly, Facebook, Instagram or other platforms will compress them, resulting in poor quality video. All the hard work and money spent on a production team or videographer will go to waste if your ad or post looks terrible online. This is why we urge businesses to understand the importance of cropping your videos correctly and to communicate with your production team in the first meeting to discuss where you intend on posting or advertising your product or service.

When videos are uploaded to social media platforms, they are automatically compressed to reduce file size and to ensure faster loading times. This is done to make the user experience better, but it can also result in the loss of quality. If your video is not correctly formatted and cropped, the compression algorithm will likely result in a pixelated, blurry, and distorted video. This is not what you want your audience to see when they view your content.

To ensure optimal viewing experience, it is essential to crop your videos to the correct aspect ratio and adhere to file size limitations for the platform you plan to use. For instance, Facebook, Instagram, and TikTok stories and reels require a 9:16 aspect ratio, while videos on Facebook and Instagram feeds may need a 1:1 or 4:5 aspect ratio, depending on the placement. Even LinkedIn video advertising is gaining popularity, and they follow similar cropping and quality standards as Facebook, which may be something to keep in mind when organizing your ads and content for your upcoming marketing campaigns.

Failure to crop your video ad or post correctly on any of these platforms can result in black bars appearing around the edges, or parts of the video being cut off due to auto cropping. It is crucial to keep in mind that every social media and digital advertising platform has its cropping and file size restrictions. Moreover, these parameters are continually evolving, making it essential to stay up to date with the current formats for each platform.

Cropping your video content to the correct aspect ratio and file size can be easily achieved by communicating with your production team. If you let them know where you plan on posting and advertising your new video, they can ensure that the video is formatted correctly for the platform. This will save you time and money, and ensure that your video looks great online.

In conclusion, social media platforms have become a critical marketing tool for businesses, and video content is an essential element of any successful social media marketing campaign. However, creating high-quality video content is not enough, its only the first step to success with your current video marketing plans. It is also crucial to crop your videos correctly for the platform you plan on posting them on. Failing to do so can result in a poor-quality video that will not engage your audience. Therefore, it's important to communicate with your production team to ensure that your video content is correctly formatted for the platform, which will result in a more engaging and visually appealing experience for your audience.