"Maximizing Your Video Content: Cut Up Your Long-Form Videos for Better Engagement and Reach"

Cutting up long-form videos into smaller pieces of content is an effective way for businesses to engage with their audience and increase their reach.

Chris Chisholm

2/28/20233 min read

In today's fast-paced digital world, having a strong online presence is more important than ever for businesses. However, simply having a website or social media profile is not enough. To truly connect with your audience and stand out from the competition, you need to have lots of pieces of content on multiple platforms consistently. This means creating and sharing a variety of content such as blog posts, videos, podcasts, infographics, and social media posts, on a regular basis. By doing so, you can keep your audience engaged and interested in your brand, while also reaching new potential customers across various platforms.

Having multiple pieces of content on different platforms allows you to reach a wider audience and meet them where they are. Some people prefer to read blog posts, while others prefer to watch videos or listen to podcasts. By creating a variety of content and sharing it on different platforms, you can engage with different segments of your audience and ensure that you are reaching them in the way that they prefer.

Consistency is also key when it comes to creating and sharing content. By consistently posting content on a regular basis, you can keep your audience engaged and interested in your brand, while also improving your search engine rankings. This means that your content is more likely to show up in search results, which can lead to more traffic and ultimately more customers.

One effective way to maintain consistency across multiple platforms is by repurposing long-form content like YouTube videos, blogs and podcasts into smaller, bite-sized pieces of content for social media. This approach allows you to get more mileage out of your long-form content while also reaching a wider audience on various platforms. By cutting up your videos into smaller segments, you can create content that is more easily consumable and shareable, while also ensuring that you have a steady stream of content to share across all of your social media channels. This method of repurposing content also saves time and resources, as you can use the same piece of content in different ways to maximize its impact

Why Cut Up Long-Form Videos?

  1. Increases Engagement: Long-form videos can be daunting for viewers, and they may not have the time or attention span to sit through them. By cutting them up into smaller pieces, you make the content more accessible and increase the chances of viewers engaging with it.

  2. Increases Reach: Sharing smaller, more digestible pieces of content allows you to reach a wider audience on different platforms. You can post the content on social media, your website, and other platforms, increasing your chances of being seen and shared.

  3. Repurpose Content: Cutting up long-form videos also allows you to repurpose the content in different ways. You can turn a long-form video into a series of shorter videos, blog posts, or social media posts, allowing you to get more mileage out of the original content.

How to Cut Up Long-Form Videos

  1. Identify Key Topics: Start by identifying the key topics covered in the long-form video. These could be sections of the video that are particularly informative or entertaining.

  2. Determine Length: Decide on the length of the smaller videos you want to create. A good rule of thumb is to keep them under two minutes to ensure they are easily consumable.

  3. Edit the Video: Use a video editing software to cut out the sections you identified in step one and create the smaller videos. Don't forget to crop appropriately, according to the platform you are posting on, this is important as the long form version might be a different crop and resolution than an Instagram Reel post. You can also add captions, graphics, and other elements to make this shorter version even more engaging.

  4. Share and Promote: Once you have created the smaller videos, you are ready to share them on all of your favorite social media platforms. You can also promote them through paid advertising or influencer partnerships to reach an even wider audience.

In conclusion, cutting up long-form videos into smaller pieces of content is an effective way for businesses to engage with their audience and increase their reach. By following these simple steps, you can create high-quality, bite-sized videos that are both informative and entertaining, while being consistent and potentially funneling viewers to your longer form content with even more helpful information.

Contact our team today, let's chat about how we can help you transform your content strategy into an engaging, consistent stream on all of your favorite platforms.