"3 Key Factors to Consider Before Investing in a Professional Video for Your Company"

Before you take the leap and invest in a video for your business, it is important to consider these three key factors

Chris Chisholm

2/2/20231 min read

Investing in a professional video advertisement or brand video for your company is a great way to increase brand awareness and attract new customers. However, before you take the leap and invest in a video, it is important to consider at least these three key factors:

  1. Viewership: Where will your video be viewed? Will it be featured on your website, social media channels, or in a TV commercial? Knowing where your video will be shown will help you determine the style, length, crop, resolution and overall tone of your video.

  1. Target audience: Who is your target audience? Understanding who you are trying to reach with your video is essential in order to create content that will resonate with them. Consider their age, gender, interests, and any other demographics that may be relevant. You also may want to consider which platforms your target audience is viewing most, content you make for each platform will usually be different in many ways.

  1. Problem solving: What problem does your product or service solve? Your video should not only showcase your product or service, but also demonstrate how it can help solve a problem for your target audience. Highlighting the benefits and value of your offering will help you stand out from your competitors and encourage people to choose your brand.

In conclusion, producing a high-quality video that effectively communicates your message to your target audience requires careful planning and execution. By considering your target audience, crafting a compelling story, and choosing the right format and distribution channels, you can create a video that drives results and delivers a strong return on investment.

At Volare Media, we always do our best to create videos that help businesses like yours achieve their marketing and branding goals. Our experienced team will work with you every step of the way to bring your vision to life and create a video that resonates with your target audience, increases brand awareness, and drives new customers to your business. As we always like to say